Walt Disney Co. saw an exodus of 12.5 million subscribers from Disney+ Hotstar in its fiscal third quarter amid a strategy shift in India.

Disney+ Hotstar lost nearly a fourth of its customer base, or 12.5 million subscribers, in the quarter ending June, Disney disclosed in its earnings Wednesday, the ongoing setback at the India ...

Since October of last year, Hotstar’s total subscriber loss has reached 8.4 million, per Disney’s earnings reports. Hotstar, which counts India as its largest market, still has about 53 ...

Disney is reportedly in the early stages of exploring a possible joint venture partner or sale for the Indian digital and TV business that includes the Disney+ Hotstar streamer and Star India.

The merger creates the largest media group in India, with streaming platforms JioCinema and Hotstar combining for 100+ channels and more than 50 million subscribers.