Watch the video above. It doesn't look like a commercial. And that's kind of the point. This is the beginning of Chipotle's new promotional campaign, built around the character of the Scarecrow — and ...

Funny or Die’s parody of Chipotle’s popular infomercial. Chipotle restaurants are in the news this week. First up, “The Scarecrow,” a Chipotle infomercial, takes viewers on an animated tour of scary ...

In just a matter of days, Chipotle's The Scarecrow video has conquered the Internet. One critic called it "the most beautiful, haunting infomercial you'll ever see." It "almost just made us cry at ...