Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Apr 11, 2023, 12:00pm EDT This article is more than 3 years old.

The most comprehensive B2B awards program in the world will be celebrated live at B2B World Fest on November 9 and 10, in ...

A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions ...

TORONTO, ON--(Marketwired - Dec 1, 2015) - Finally, something B2B sales executives, front-line sales reps and marketers can agree on: B2B companies are more likely to achieve their revenue goals when ...

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research ...

CHICAGO, March 11, 2026 /PRNewswire/ -- Ascendant Loyalty Marketing, the leading U.S.-based consultancy focused exclusively on designing and launching data-driven loyalty and engagement programs, ...

WASHINGTON, Feb. 12, 2024 (GLOBE NEWSWIRE) -- Today, the U.S. Small Business Administration (SBA) announced the 200,000 th graduate of the Boots to Business (B2B) program. This milestone re-emphasizes ...

B2B transactions are more fraught with emotion than B2C. Marketers should therefore proceed with caution when creating an influencer program. Influencer marketing is getting a bit tainted in the B2C ...

The word “campaign” is defined and used in many ways by B2B marketers, and sometimes the term can be confused with what are truly single assets or disjointed activities. This confusion and a lack of ...

OVERLAND PARK, Kan.--(BUSINESS WIRE)--TreviPay, a global B2B payments infrastructure partner, today announced the expansion of its partnership with Aventon to support the launch of the Aventon Payment ...