Instagram, YouTube and Tik-Tok are filled with random, somewhat entertaining videos. One of my favorites happens to be the 5-Minutes Craft videos: a YouTube channel for crafts and life hacks. The ...

This ‘5-Minute Craft’ YouTube Channel Is Captivating the Masses With Its Eccentric DIY Projects 3 minute read A pink egg on black acrylic with its reflection.

The “Bigger Than Before” egg video created by 5-Minute Crafts, explained. What is the channel, how did it get on YouTube, who owns it … and do they even understand what they’re doing?

“Zone·ify is a perfect platform for the 5-Minute Crafts ® and 123 Go! audiences,” said Jonathan Shrank, TheSoul Publishing’s Director of Distribution and Streaming Content Partnerships.

Lindsey Peers, owner of The Craft Studio in New York City, shares great last-minute crafts for Valentine’s Day that the whole family can enjoy.

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However, despite the cryptic inspiration behind its videos, 5-Minute Crafts is clearly onto something. With nearly 59 million subscribers, the page is the third most popular on YouTube.