Omnicom, which will emerge as the world’s biggest advertising group after swallowing IPG, revealed $66 million of costs ...

There are two factors at play: the increase in the use of ChatGPT in the place of search engines – 20 per cent of Australians ...

The coming months will be a critical period in shaping the future of the web. The third browser war has begun, and its ...

Ryan Gracie, the CMO of MyDeal, has been appointed chief customer & revenue officer at BIG W. He moved to MyDeal.com.au in ...

MAXMEDIALAB has been appointed media agency for Paspaley, the Australian luxury brand and global producer of South Sea pearls. The agency will manage Paspaley’s above-the-line media strategy and ...

The federal government is preparing to overhaul data and technology policy, including the use of AI, as part of a push to ...

Principal buying also shifts the agency’s incentives in dangerous ways. When an agency carries the risk of unsold inventory, ...

Mentos and Rolling Stone have launched the Mentos Fresh Sounds Portal, a platform for artists to submit their music directly ...

The sometimes controversial practice of principal media buying has been revealed as a significant contributor to Omnicom's ...

Five by Five Global has been appointed Surf Life Saving Australia’s (SLSA) creative and brand activation agency of record, ...

The Department of Finance has confirmed hourly rates for suppliers on the new Government Communications Campaigns Arrangement ...