A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools.

Very few brands have slogans that cut through like that of Specsavers. The optical retailer’s historically humorous approach also makes it one of the brands that can pop up during cultural moments on ...

In the context of shifting consumer behaviour and changing markets, a focus on the customer and delivering an excellent customer experience is key. This chapter outlines how companies can transform ...

Make sure your team stays at the cutting edge of marketing and ecommerce, with continuous on-demand learning through world-class content pre-configured learning journeys.

Build stronger connections, reinforce learning through practical application and inspire your teams with expert, first-hand knowledge and experience.

Raise the floor of your entire organisation with the blended learning, focused courses and skills academies that drive rapid, measurable improvements. Boost confidence and capability improvements at ...

Chapter 3. The digital shelf is expanding, with more apps and services integrating commerce features into the user experience of their platforms. This chapter explores the latest examples, from ...

Chapter 2. Virtual assistants and chatbots are becoming increasingly complex, with an expanding array of applications, from image analysis to the ability to play ‘wingman’. This chapter explores the ...

Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers ...

Chapter 1. A key application of Generative AI is in the field of research, supporting survey design, analysis and even providing synthetic data. This chapter explores the use of large language models ...

Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.

Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.