Attendees at this weeks' Louis Vuitton Fall/Winter 2025 runway show got an unexpected treat when LV men's creative director Pharrell Williams debuted his new collaboration with K-pop superstars SEVENTEEN during Tuesday's (Jan.

Seventeen joined forces with Pharrell Williams for "Bad Influence," an upbeat track that premiered during the Louis Vuitton's Fall/Winter 2025 runway show in Paris. Williams wrote and produced the song,

Global K-pop sensation SEVENTEEN has joined forces with 13-time Grammy-winning artist Pharrell Williams to release their new single “Bad Influence.” The track served as the official soundtrack for Louis Vuitton ’s Fall/Winter 2025 Men’s show at Paris Fashion Week.