Among the leaders in APY (average per year) are Dallas’ Dak Prescott ($60 million), Jacksonville’s Trevor Lawrence ($55 million), Green Bay’s Jordan Love ($55 million) and Miami’s Tua Tagovailoa ($53.1 million). Purdy has more value to the 49ers than all of those players.

The designer and 49ers WAG and cofounder Emma Grede have partnered with the NFL and Fanatics on a premium apparel brand, launching today, Jan. 7.