Jaylen Brown announced his new performance brand, 741, on Tuesday — with the star reportedly turning down $50 million in endorsement deals.

Jaylen Brown added many titles to his résumé over the last few months, and can now add sneaker creator to the list.

SEPT. 24 JAYLEN BROWN PUTS MONEY WHERE HIS MOUTH IS After a summer of sending verbal shots at Nike and Team USA, Boston Celtics ' star Jaylen Brown decided to take matters into his own hands. Brown invested money as a sneaker free agent since 2021 to create his shoe brand, 741. The Indiana Pacers ' playoff rival spent his summer wisely.