Paul Feig helmed Amazon's forthcoming follow-up, 'Another Simple Favor,' after directing the 2018 original. The sequel to A Simple Favor will not include a return appearance for Ryan Reynolds ‘ gin brand.

Ryan Reynolds' Aviation American Gin got some screen time in the 2018 black comedy A Simple Favor. Though it wasn't really marketing, it might have gotten some extra attention.

Blake Lively’s ‘Simple Favor’ sequel ditches Ryan Reynolds’ Aviation Gin in favor of director Paul Feig’s own brand.