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The report from Bloomberg outlines why Apple has been struggling with its AI strategy. Sources claim Apple Intelligence “wasn’t even an idea” before ChatGPT was launched in late 2022, and that head of software engineering Craig Federighi was “reluctant to make large investments in AI” without a clear end goal.
The ChatGPT-like chatbot functionality you expect from Siri might not be unveiled when Apple announces iOS 19 next month.