Martinsville Speedway announced today that the Virginia Tourism Corporation will return as the entitlement partner for the ...

Big news for Southwest Virginia as tourism is on the rise across the region. Visit Virginia’s Blue Ridge held a conference Thursday to share the news. Officials have reported an increase in lodging ...

Tourism spending continues to climb in Southwest Virginia, with hotel revenue showing a nearly 7% increase in the Roanoke Valley as the region capitalizes on its diverse attractions, from hiking ...

Hiking the Peaks of Otter is a true Virginia treasure. It offers some of the most dramatic views in the state. Driving the Blue Ridge Parkway is a fantastic way to take in mountain views, enjoy the ...

VIRGINIA BEACH, Va. (WAVY) — That cool breeze outside is a reminder that the summer tourist season has wrapped up. So how did Virginia do? As anyone who lives in Virginia already knows, Virginia is ...

ROANOKE, Va. (WDBJ) - In 2024, visitors to Virginia’s Blue Ridge spent $923.1 million, a 4.6% increase over 2023, according to Visit Virginia’s Blue Ridge, a tourism marketing organization. Direct ...

ROANOKE, Va. (WDBJ) - A record-setting year for tourism is putting Virginia’s Blue Ridge in the spotlight, with leaders saying strategic marketing efforts helped the region outperform state and ...