A blank square of pixels in a virtual metaverse world like The Sandbox can cost as much as a home in the real world. But ...

Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.

Over the past decade at Improbable and now with Somnia, I have worked on solving some of the hardest problems in the new digital age. We've learned a great deal from powering massively multiplayer ...

Helping a child in a virtual reality game increased players’ motivation to help others in real life, according to a new study.

The concept of a game within a game has evolved significantly since its inception in the 1980s, with some games set entirely in digital worlds to replicate the feeling of being in cyberspace. This ...

“By advancing infrastructure and creating metaversal experiences, Improbable is not only shaping the vision of virtual societies but also providing the tools and insights for others to innovate and ...

Are you curious about what's buzzing in the IT industry? Keeping up can be tough as major transformations are happening at lightning speed. Virtual reality and the metaverse are two emerging trends.

As a veteran of the IT industry, I've witnessed firsthand how technologies and methodologies are increasingly penetrating traditional business environments. In this case, I'm talking specifically ...