Add Yahoo as a preferred source to see more of our stories on Google. True Fit, the AI-powered size-and-fit personalization tool, has offered its size recommendation solution to thousands of retailers ...

If the shoe fits, keep it! That’s the goal of True Fit, which helps shoe and apparel businesses cut down on e-commerce returns. The startup partners with big retailers like Nordstrom, Macy’s and Kate ...

True Fit’s newest offering uses Generative AI (Gen AI) and advanced statistical analysis to consolidate and synthesize all product fit information into one experience, reconciling data from personal ...

In effort to close the “virtuous cycle of personalization” in the product development process — Backbone PLM partners with True Fit, the data-driven personalization platform fitting retailers with key ...

BOSTON, February 17, 2026--(BUSINESS WIRE)--True Fit, the leading fit and fashion intelligence provider, today launched its shopping agent for fashion retail. The agent is powered by hundreds of ...

The demographic of midsize fashion shoppers is growing. Thirty-eight percent of global female True Fit users are midsize, including 39 percent of women in the U.S. and 42 percent in the U.K., ...

Footwear and apparel discovery platform True Fit has appointed Troy Brown as its Chief Retail Officer. In this role Brown will lead True Fit’s go-to-market team and drive the global growth of the ...

Tulip Retail, provider of a mobile app platform for use by store associates, has partnered with True Fit, developer of a personalization platform for footwear and apparel retailers, to deliver new ...

Espresso Capital has provided a $15 million credit facility to True Fit, a consumer experience platform. The capital infusion will be used for product enhancements and to scale its distribution.

True Fit, the AI-powered size-and-fit personalization tool, has offered its size recommendation solution to thousands of retailers for nearly 20 years. Now, the company is venturing into the ...