Source: Walther, ChatGPT-4, 2025 / OpenAI In the shadowy intersection of psychology and technology, a new form of influence is emerging—one that operates with surgical precision, learning from our ...

Research analyzing 42 studies involving over 22,000 participants found that one simple technique can actually double your ...

Bottom line: As generative AI tools are rapidly deployed across businesses, schools, and social environments, it is critical to understand their vulnerabilities. Ensuring they cannot be manipulated by ...

Navigating life's complexities often requires the art of persuasion, whether you're trying to get your friends to pick your favorite restaurant or convincing your boss to try out your new idea. While ...

This program will help executives make better decisions and use their influence wisely…Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist…” — Charles T.

No leader can succeed without mastering the art of persuasion. But there’s hard science in that skill, too, and a large body of psychological research suggests there are six basic laws of winning ...

Magicians, leaders, and manipulators all use the same principle: attention is everything. These three visual tricks are simple to learn but reveal the psychology of persuasion and illusion. You’ll ...