Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

A modern application is rarely just an application anymore. It''s a web front end, a mobile client, a set of APIs, cloud ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

The approach toward software testing has drastically changed over the years. It has changed from manual testing to automation frameworks and now to AI-based testing. It isn’t just about increasing ...

Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively. A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly ...

Without proper API testing, disruptions in the back-end exchange of data, files and other information can wreak havoc. If those connections fail, so does the application. To ensure an application ...

Testing APIs and applications was challenging in the early devops days. As teams sought to advance their CI/CD pipelines and support continuous deployment, test automation platforms gained popularity, ...

Test data plays an integral role in developing an application as early and as close to the end product as possible. Teams need a strategy in place to set up, maintain and prepare this test data to ...

Companies investing in generative AI find that testing and quality assurance are two of the most critical areas for improvement. Here are four strategies for testing LLMs embedded in generative AI ...