A collaboration between Swatch and Audemars Piguet generated surprising hype—and fierce debate.

Audemars Piguet unveils collaboration with affordable watch brand — and they could cost less than $500 - The highly ...

Add Yahoo as a preferred source to see more of our stories on Google. No other industry is as strongly associated with one nation as watchmaking is with Switzerland. Despite elite timepieces being ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. There is a wide variety of quality and prices in the ...

The Swiss luxury watch industry is characterised by sustainable attributes like limited production, longevity and artisanal craftsmanship and so it’s environmental and social impact is rarely ...

There now are eight brands selling more than $1 billion each year. Experts say it means big brands are getting bigger and their products are getting pricier. By Victoria Gomelsky In 2017, the Swiss ...

On April 10, the Prime Minister was spotted wearing a wristwatch adorned with a tiger motif that immediately drew the ...

Swiss watch brands have a secret. Although they all carry a “Swiss Made” label on their dials, that doesn’t mean you’re getting an entirely Swiss product. The label requires only 60 percent of a watch ...

2025 is shaping up to be a huge year for new watches, as an inordinate number of brands are celebrating major anniversaries. But in the spirit of speculation, I’ve grouped 13 brands below that are ...