A cool breeze rustled the colorful T-shirts hanging from the edges of buildings Friday morning on the main drag in Custer as vendors and bikers slowly started showing up to start the day. Rally week ...

SIOUX FALLS, S.D. (KELO) — The city of Custer doesn’t want to be Sturgis or the Sturgis Motorcycle Rally for the next nine days, but it does want to be an option. Custer Cruisin’ was established 23 ...

STURGIS, S.D. (KELO) – Rally week officially gets underway in South Dakota this week. The 83rd annual Sturgis Motorcycle Rally officially runs Friday, Aug. 4 through Sunday, Aug. 13. Thousands of ...

A 27-year-old man died in a vehicle crash Thursday near Custer, bringing the total number of fatal crashes during the Sturgis Motorcycle Rally to six. The Highway Patrol released the latest numbers as ...