The strategic management process is more than just a set of rules to follow. It is a philosophical approach to business. Upper management must think strategically first, then apply that thought to ...

Product development is an integral part of the strategic management process. The external audit affects product development by highlighting market opportunities and competitive threats.

The level of agreement among a firm's top executives about how things are done in that firm has a variety of important implications. For example, agreement about a firm's decision-making norms may ...

The strategic management planning process should always be uniquely drawn from the business strategy and needs.