Mitt Romney on the stump, singles at the bar, car salesmen on the lot: All sorts of people are practicing the art of persuasion, with varying degrees of success. We like to think that we make our own ...

No leader can succeed without mastering the art of persuasion. But there’s hard science in that skill, too, and a large body of psychological research suggests there are six basic laws of winning ...

Tyler Odean kicked off our meeting with a contentious statement: “For startups and founders, being persuasive is way more important than having vision.” Given how many thousands of articles have been ...

At a science conference in 2000, Washington Post baseball writer Tom Boswell discussed Torre’s success in terms of the principles set forth in a book called Influence: The Psychology of Persuasion, by ...

When you’ve mastered the art of persuasion, it’s easy to get people to do what you want. This video goes over six of the science-backed shortcuts you can use to start influencing others. Three of The ...