Add Yahoo as a preferred source to see more of our stories on Google. Changes to the Starbucks Rewards program aren't small. They're getting a major overhaul, starting with how rewards are structured.

Dopamine has long been a buzzword for those thinking about mood, happiness, and attention. But what if dopamine isn't the "feel-good" chemical we've been told it is? A new study suggests we may have ...

The nature of oxytocin activation through digital social validation differs from that in real social connections, which could result in negative impacts.

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Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Consumers want to interact with businesses on their own terms and in the ...

Some people taking GLP-1 medications report feeling less pleasure or motivation, beyond simply losing interest in food.

The new system is similar to Xbox Game Pass Quests. Nintendo has launched a new update for Nintendo Switch Online that introduces a ‘Missions and Rewards’ system. The update allows players to earn ...

Starbucks announced it will be implementing a new rewards system on March 10, 2026. The new system will separate members into three tiers: Green, Gold, and Reserve. Tier ranking will be based on the ...