For more than a century, Americans have been turning to a trusted and reliable source for local news: the radio. Now, the terrestrial broadcasts are facing an existential threat as listeners and ...
A new approach to modern radio hit the market today as AI startup Riply introduced a real-time local intelligence and content platform that enables radio stations to deliver timely, hyperlocal news ...
Local radio continues to hold its place as the fifth-largest advertising medium in the $171 billion local US ad marketplace. BIA Advisory Services’ new forecast projects total local radio advertising ...
There’s a popular belief floating around the radio industry: “If we just make our stations sound more local, young people will come back.” It sounds smart. Feels right. But it’s missing the mark. Of ...
Last weekend was a big weekend for many local radio stations (and that other broadcast service called “television” that we are still waiting to catch on). January 19th was the night of the Golden Mike ...
Thomas E. Patterson does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...