The goal of advertising is to persuade. You attempt to convince a potential customer or client to try your product for a number of reasons. You can try to persuade your target market that you have ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “Persuasion” is a term often used in marketing, and we’re all probably aware of it. What ...

As the Advertising Education Foundation points out, it's difficult to persuade people. With Americans being bombarded with 3,000 ads per day, up to 90 percent of new product ad launches fail. At the ...

In 2005, the European Union (EU) commissioned a study as part of an EU-wide antismoking campaign. The study was conducted by a consortium of EU companies. Our research reanalyzes the EU data, based on ...

Chances are, you remember an ad slogan or jingle from your youth. You might not even like it, but you’ll never forget it. That’s because repetition is one of the simplest techniques of persuasion used ...

Facebook — the social network that started in a Harvard dorm room 15 years ago — has evolved into a media and advertising giant. It’s helped create a new age of precise consumer insights. With over 2 ...

Advertising has a complicated history, going back to the earliest years of the United States. It’s been used to persuade people to stop at a particular tavern and buy a particular watch. But ...

MINNEAPOLIS (WCCO) --Facebook brings in most of its money from advertising. Last year, the social media site made $40 billion, mostly from ads tailored specifically to users. But, with all the ads out ...

Saleem Alhabash receives funding from the National Science Foundation, U.S. Department of Justice, and the Doner agency (Detroit). Facebook – the social network that started in a Harvard dorm room 15 ...