Let’s face it: We all try to shape the behavior of others sometimes—especially at work. Whether you’re attempting to convince your boss you deserve a raise, or motivating a coworker to take on a ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...

Many entrepreneurs are so passionate about their new startup idea that they can’t believe any intelligent being, investor or customer wouldn’t react just as excitedly after a quick introduction. They ...

If you were to ask the question, “What is the art of persuasion?” either of yourself or of someone else, you would no doubt be inundated with perspective, application, opinion and theory (both applied ...

Persuasion is at the core of what litigators do, not exclusively, but particularly in court. Despite that, aspiring lawyers train on a legal model that emphasizes some aspects of persuasion (like ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...