In 2018, the 30th anniversary of "Just Do It," Nike took a bold stance by featuring former NFL quarterback Colin Kaepernick, ...

Nike has long been one of the biggest brands in all of sports, having sponsorships with legends such as Michael Jordan, Kobe ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

For instance, Whitlock thought James had diminished, instead of elevated, basketball with the whole "I Am More Than an ...

After 37 years of ‘Just Do It,’ the brand is floating a new catchphrase aimed at Gen Z. CMO Nicole Graham explains how Nike ...

Nike Football's new brand identity celebrates a creative, fearless style of play.

An apparel shift, of course, would be a dramatic change for many Penn State fans, who have been buying PSU Nike sports gear designs for more than 30 years.

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.