Beginning next July, Nestlé will adopt a new policy prohibiting direct advertising to children below age 16 for its confectionery and ice-cream products as well as water-based beverages containing ...

Nestlé is strengthening its policy on responsible marketing to children by voluntarily banning the direct marketing of products that don’t meet the Nestlé Policy Nutrition Criteria to audiences under ...

The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as ...

VEVEY, SWITZERLAND — Nestle SA recently unveiled plans to strengthen its responsible marketing practices, including implementing voluntarily restrictions on its marketing to children under the age of ...

Nestlé's hybrid team responds to several trends impacting marketers in packaged foods and beyond, including a demand for better deals with ad-tech partners — such as more leverage with the duopoly — ...

Food and beverage giant Nestlé is to cease targeting children below 16 with adverts for products high in sugar. The Switzerland-based San Pellegrino manufacturer said its new Marketing Communication ...

On one hand, Nestlé is rolling out artificial intelligence tools to sharpen its marketing spend; on the other, it is cutting 180 support roles in France as part of a global cost-savings drive that ...