In the midst of the lowest-scoring Super Bowl in history, companies vied to score high with viewers during the commercials.

NBCUniversal’s ad inventory for the upcoming NFL season is 90% sold out, with the 2026 Super Bowl already fully booked.

The NFL already commands a disproportionate share of TV's eyeballs and ad dollars, accounting for the largest audiences of any programming genre and some $5.2 billion in commercial revenue for the ...