Discover effective mobile marketing strategies using SMS, apps, and location-based services to target audiences on ...

Successful mobile strategy involves many moving parts, but none are more important than an enterprise's ability to understand and integrate new technologies. Staying current with the pace of mobile ...

The Defense Department on June 15 released its new mobile strategy, an official precept for the military’s next steps in Pentagon-sanctioned use of handheld devices. The strategy is designed to be the ...

Mike McHugh is president of DMI’s Government Digital Solutions Group. To better serve constituents, agency leaders have been doing some serious thinking about which tools and approaches will create a ...

When healthcare communications firm Spok first began investigating the prevalence of mobile strategies in 2012, only a third of survey respondents reported that their organization had a formalized ...

High-quality, patient-centred care requires information, connection, and speed. Shared mobile devices – when paired with the right technologies and strategies – provide all that while also improving ...

I head up the e-commerce department at Liquid Rubber, a leading provider of home improvement and DIY water ingress prevention products. As an e-commerce leader, I am always looking for different ways ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

It’s no secret that the mobile shopping revolution is here. In fact, it’s been here for quite some time, but even though consumers are rarely seen without their smartphones in hand, retailers have ...

The mobile gaming industry has enjoyed historic growth since 2020, albeit at a reduced rate post-pandemic. According to Udonis.co*, the global games market size and growth, including mobile games and ...