Audience measurement providers are continually facing challenges keeping up with consumers adoption of newer methods to access media. A recent example was earlier this month when Nielsen Audio ...
RESTON, Va., Jan. 08, 2026 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced that content-level audio contextual and ID-free ...
Audio research and analytics platform Veritonic has struck a business deal with AudioPlus. As such, the company formerly known as Mapp Media is now using Veritonic’s audio Attribution and Brand Lift ...
As a former telecommunications electrical engineer, I come from a profession where analytical analysis and measurements are a necessity when designing a new product. Working for one of the largest ...
Several useful training videos on the proper test and measurement set up for audio quality in portable media devices have been produced by Cirrus Logic and cover the following topics: The basic ...
This is the first part of an occasional series on how you quantify audio quality. It's about much more than distortion! Proving things is very difficult, not least because it's really hard to agree ...
Audio ad spend is ballooning. In fact, no channel grew faster than digital audio last year; advertising spend in the sector grew nearly 58%, reaching $4.9bn, according to the Interactive Advertising ...
When sound is represented by an electrical signal, it can be changed in many ways. Audio devices (such as mixing consoles and tape recorders) and entire audio systems can make useful changes to the ...
PC designers need a good analog primer, including performance characteristics and test procedures, to design a quality PC-audio system. The original IBM PC could make only a few beeps from its limited ...