Creator marketing drives results on YouTube, TikTok, and Meta but remains priced as sponsorship. YouTube’s new API helps ...

Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement. In 2026, AI is no longer something marketers are debating. It’s actively ...

Mobile advertising is advertising designed to appear on mobile devices such as smartphones and tablets. It is optimized for ...

Great advertising moves people. It shapes perceptions, fuels brand affinity, and drives real business outcomes. Yet TV and digital video advertising have long suffered from a glaring divide. Premium ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. AI is reshaping the media and marketing industries at warp speed. Adtech and martech startups are ...

What if creating professional, eye-catching video ads was as simple as typing out a few ideas? Enter Google Veo 3, a innovative AI tool that’s transforming how businesses approach video advertising.

Amazon’s ad game is changing fast, and brands that stick to old strategies won’t keep up. AI-powered video ads, Stream TV and connected platforms are opening up huge opportunities–but Amazon isn’t the ...

Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.— This ...

Amazon on May 12 announced several new ad formats for Prime Video, per details shared with Marketing Dive. The news was timed to the company’s second annual upfront presentation. A new pause ad format ...

It’s easy to say that the name of the advertising game has always been attention. But the level of skill, belief, strategic rigor, creative confidence, and sheer will required to win this game has ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...