I get asked often what my number one lure is for targeting largemouth bass. Each time, without hesitation, I state that it's a flipping jig. And to be honest, that answer hasn't changed for decades. A ...

One of the earliest bass baits I remember, both slightly bewildered by but also fascinated with, was the flipping jig. As a teenager I would eagerly read magazine copy on this lead and rubber lure, ...

The terms flipping, pitching, and punching are often used interchangeably by bass anglers. However, all three of these techniques are different and unique to specific situations. One thing they do ...