The transition to value-based care and subsequent focus on preventive health has hospitals making new investments, particularly in advertising. The healthcare industry spent $14 billion on advertising ...

UnitedHealthcare members should carefully review their health plan policy before following Houston Methodist’s advice to access the facility with “out-of-network benefits,” an economist wrote in an op ...

Hospitals in the Philadelphia area may all be using the same playbook when it comes to advertising themselves, a new Drexel University study indicates. Looking at the way hospitals in the city and its ...

FIRST ON FOX: Consumers’ Research, a leading nonprofit dedicated to consumer information, is launching an advertising campaign against one of the top healthcare systems in the United States, accusing ...

The Athletics are having a rough go of things, to say the very least. The A’s are in between homes at the moment, with last season being the franchise’s last in Oakland, and their new forever home, ...

A New York City academic medical center is drawing unexpected fire from doctors, patients and others in health care for buying a pricey Super Bowl ad touting its services. Why it matters: NYU ...

A broad array of hospital groups on Monday launched a multiweek, national ad campaign against healthcare cuts made up of radio, television and print spots. The multimillion-dollar ad buy comes as ...

A major hospital trade group launched a six-figure ad campaign this week calling on Congress to extend disaster relief tax credits that the group says will help facilities recover from hurricanes ...