This article was written for and originally published by GreenMoney Journal – May 2024 issue. Reprinted with permission. Two years ago this month I was informed by senior leaders from the Coca-Cola ...

People who buy bottles of Honest Tea have sometimes been moved to offer its manufacturer a lot more than $1.49. In 1999, soon after the Bethesda company of the same name began selling its organic, ...

Coca-Cola is dropping Honest Tea from its ready-to-drink tea lineup. Honest Tea was once once of Coke's most successful non-soda acquisitions. Coke eliminated 200 brands since 2020, cutting its ...

Seth Goldman learned crucial lessons while building Honest Tea, allowing him to grow Just Ice Tea in a fraction of the time. Seth Goldman is steeped in success—he’s built not one, but two high-growth ...

Mission and values are important in the business world, and they’re central to everything Seth Goldman has done during the last three decades. In 1998, Goldman left investing to start the beverage ...

First Coca-Cola cut Tab, Odwalla and Zico coconut water. Now, Honest Tea is getting axed. "The Honest teas product line will be phased out of The Coca-Cola Company's beverage portfolio at the end of ...

Jeffrey Swartz, former CEO, Timberland. “When he joined my board in 2000, Jeff told me: ‘Build the brand like you’re going to own it forever.’ At the time, I thought he was talking about the brand, ...

The demise of Honest Tea shows how even a successful mission-based brand can fall apart. The Most Honest States In The U.S. What happens when you ask people to pay for a drink on the honor system?

Honest Tea is expanding its zero calorie beverage offerings in 2015, unveiling three new varieties: two unsweetened, caffeine-free herbal iced teas and a zero calorie organic soda. All will be for ...

Organic tea company Honest Tea is removing a Donald Trump quote from its bottle caps, although for reasons that have nothing to do with the 2016 presidential election. Catelin Drey flips Iowa state ...

Seth Goldman is steeped in success—he’s built not one, but two high-growth tea businesses. As the co-founder and former CEO of Honest Tea, the serial entrepreneur spent a decade building his fair ...