The consulting firm launched an AI practice tool with unlimited case study attempts. It also tests candidates on how they collaborate with its AI assistant Lilli.

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

McKinsey has built an AI tool to help candidates prepare for their interviews, and discourage them from using external prep services.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Entire books have been written to teach people how to beat a McKinsey interview. Now, the game is ...

It’s a privileged position, writing a B2B case study. Not only am I entrusted with my client’s own client relationship, but the customer will often take the opportunity of talking to a third party to ...