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News

Google, Web traffic and AI Overviews

Mashable on MSN · 3d
Google AI Overviews has devastating impact on website traffic, study says
In an interview with The Verge, CEO Sundar Pichai addressed claims of declining traffic, saying "we are sending traffic to a broader source of people. People may be surfacing more
Black Enterprise on MSN · 1d
Google’s AI Overviews Having A ‘Devasting Impact’ On Website Traffic
Google’s AI-generated summaries are slashing traffic to news and information sites, creating a "devastating impact" on their clicks.
BGR on MSN · 2d
You're Probably Using Google AI Overviews Wrong - Here's What You Need To Fix
Google AI Overviews have become incredibly popular, but you shouldn't always trust what they have to say, as hallucinations continue to be a problem.
eWeek
2d
‘Google Zero’ Looms as AI Search Results Crush Publishers’ Traffic
Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears ...
12h
Google AI Overviews led to 7% drop in clicks to websites, Pew study finds
Website links displayed within Google’s AI Overviews saw minimal click-through rates (1 per cent) as well, as per the study.
13d
The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy
Mobile drives traffic, but AI search favors desktop. New data reveals a growing divide and a huge opportunity for marketers ...

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