Taglined, "FedEx. Solutions Powered by People" the print and online campaign, which launched recently, is led by creative agency BBDO and media agency OMD. The campaign is also supported by a series ...

Expedited delivery giants FedEx Corp. and DHL are unveiling new advertising campaigns to step up business – FedEx by highlighting its recent acquisition of Kinko’s and DHL through its exclusive deal ...

In my last post, I shared that brands and agencies focus on the content and creative of their advertising, in large part because they have little ability to manipulate the way their ads are delivered ...

Fedex renewed its deal as an NBA marketing teammate in a multi-year pact maintaining its position as the league’s official air and ground delivery service. To support the deal, FedEx also inked ...

Let’s say you see an ad that features an actor or actress you’ve seen before. Are you seeing a celebrity spokesperson? Perhaps. It’s probably true that more people are sort of, kind of, a little bit ...

Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now.