Social media management platform Hootsuite on Tuesday said it plans to acquire Facebook ads manager AdEspresso. Financial terms of the deal were not disclosed. The Vancouver, British Columbia-based ...

It’s time to rethink how we manage Facebook advertising campaigns, and Facebook has a new framework to do it with: Structure for Scale. Structure for Scale is designed to optimize campaign setup and ...

I'm a Facebook ads management consultant for dozens of successful businesses, but you don't have to be an expert to know that the craziest yet most important time in Facebook ads marketing is Q4 — the ...

Do Facebook Ads really work? Yes, they do. Here's what you need to know about them and how to set up your first campaign. Ahead, I’ll explain how and why Facebook ads work, different types of Facebook ...

Despite the rebranding at Meta – the company formerly known as Facebook – advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable future. One hopes ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Massive online ad network Adknowledge has acquired Facebook advertising provider AdParlor, a move that will give Adknowledge a much better handle on the quickly growing social ad space. Terms of the ...