As the ratio of sales from quick commerce platforms rises, ad spends on the platforms are going up in tandem with large FMCG ...

After receding nearly 11% in 2020, so-called fast moving consumer goods (FMCG) such as food and drink brands are poised to increase their ad spending over the next few years, albeit not so fast. While ...

FMCG ad volumes on television, traditionally a dominant medium, experienced a decline of six percent in the first half of 2024 compared to the same period in 2023, revealed TAM AdEx report. Despite ...

Between January to June 2024, FMCG ad volumes for television witnessed a decline of 6% over the corresponding period last year, while digital medium showed a positive, 7% growth. This was revealed in ...

New Delhi: Amid rising costs and a dip in urban demand, FMCG brands maintained strong advertising and promotional spending in Q2 of the current fiscal. While HUL and GCPL scaled back their ad budgets, ...

FMCG advertisers sharply accelerated their digital push between 2024 and 2025, marking a decisive inflection point in media planning for India’s largest advertising category. Higher digital spends, ...

Faced with stubborn input cost inflation, unpredictable rural demand, and price-sensitive urban consumption, India’s top FMCG companies took divergent approaches to advertising in FY25. While some ...

https://www.thehindubusinessline.com/companies/fmcg-ad-spends-push-for-premium-prompts-growth-in-fmcg-ad-spends/article68218194.ece Copy FMCG ad spends are expected ...

FMCG brands are among the first clients to sign up to investigate the accountability of TV advertising, working with Sky’s customer intelligence arm Sky IQ and Dunnhumby, which have united in a new ...

Makers of fast-moving consumer goods (FMCG) would be careful with boosting expense on advertising and promotions despite a relatively stable commodity outlook as they wait for stronger signs of demand ...