The art of persuasion is not just about the notes, the data, and the pitch; it’s about creating a connection that resonates with the audience. We explore how a blend of story, active listening, and ...

Persuasion techniques in sales focus on one key goal — convincing a lead to adopt a new attitude and change their mind toward an idea. And this isn’t something that involves slick, underhanded sales ...

You want to go where the energy already is, not try to create and maintain it yourself. Every good salesperson knows the ...

Effective customer service is a crucial component of most successful businesses. And it can be especially important to small businesses that face high competition rates, spend a lot of time meeting ...

Persuasion is a foundational piece of the marketer’s toolkit, learning how to influence others to achieve your goal. In one marketing course at the University of Delaware’s Alfred Lerner College of ...

Sometimes it can be difficult to persuade others to work with you in order to achieve a common goal. If you’re working in the B2B market and you’re having trouble reaching out to others, chances are ...

When you want something badly, your first reflex is to explain why it is important. Don't. There are far more effective ways to persuade the people who matter to us.

OK, here’s one more. “This article will only be on the TechCrunch front page for a few hours before fading into the information abyss.” Perhaps your preference for one of the opening lines above is a ...

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What makes for an effective closing argument, and how important is it? Even after days of testimony and evidence, your closing argument has the potential to sway a jury’s decision and bring about a ...