Unit economics represent the most widely desired but most elusive set of data for most professional service firms, and that’s OK for a while, until the CEO instinct becomes a liability.

There’s probably another column that could be written on the nuances of applying unit economics to marketing, but this should give you a solid start toward a good SEM campaign.

We believe that management's strategy is cogent, with priorities falling into three key buckets: improving unit economics, driving brand awareness, and expanding into international markets.