Add Yahoo as a preferred source to see more of our stories on Google. Diadora has long been committed to preserving the uniqueness of specialty run retail. Now, Diadora USA president and CEO Bryan ...

Diadora’s Equipe has long flown under the radar beside viral lifestyle silhouettes like the Samba, but the latest version ...

Luxury sneaker collaborations are everywhere right now, but very few of them feel genuinely surprising. Between endless retro ...

This week, Complex was invited to a special trip inside Diadora’s headquarters in Italy to see how sneakers are made when it comes to the storied footwear brand. Before getting inside the factory, ...

The Italians, known for design, style, winning Eurovision, speed, family, life, and vitality–could you ever combine all that it means to be Italian into a running shoe? Diadora is giving it a go.

The 70-plus-year history of Diadora includes plenty of tennis nostalgia, from Bjorn Borg to Jennifer Capriati to Jim Courier. The brand's effort in tennis gets a strong push forward from the brand-new ...

Diadora has embraced the fishtail. The unique heel outsole construction of the brand-new Diadora Finale performance tennis shoe features a split. A fishtail split. "That fishtail heel," says Alexander ...

Diadora has hired industry veteran Ryan Eckel as its next U.S. chief marketing officer. In the role, Diadora stated Eckel will focus on developing marketing strategies, enhancing brand visibility and ...

Italian sportswear brand Diadora has announced a bold new NIL program that could change high school track and field. The company has partnered with New England-based Marathon Sports to offer two high ...

Diadora USA has named Fleet Feet veteran John Moloznik as its new director of sales. The company noted in a statement that Moloznik will be play a pivotal role in driving Diadora’s sales strategy and ...

The company said that as part of the deal, Langon and future Diadora NIL athletes will be provided with access to the brand’s Centro Ricerche Diadora (CRD) laboratory for performance testing, as well ...

It’s summertime and with that y’all know comes Foot Locker‘s annual collaborative releases as sneakerheads just can’t get enough of exclusive footwear. Their latest exclusive release will come in ...