Necessity – and signal loss – is the mother of invention. Without ready access to device IDs and other identifiers, it gets a lot more difficult to measure ad effectiveness and tie conversions to ...

Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

New Standard Aims to Simplify Event Data Sharing and Improve Campaign Performance Across the Digital Advertising Ecosystem; Available for Public Comment Until Friday, February 20, 2026 NEW YORK, Jan.

NEW YORK, Oct. 30, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB) today released "T he Role of CAPI in Closing the Outcome Gap for CTV," a first-of-its-kind industry guide that defines ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...

Accusoft, the leading provider of document, content and imaging solutions, today announces the addition of a barcode API, an OCR API, a conversion API and the Viewer Wizard to Accusoft Cloud Services ...