BOGOTA, Colombia – Juan Valdez is retiring. Long live Juan Valdez! The ambassador to the world for Colombian coffee, Carlos Sanchez, is hanging up his trademark poncho after four decades of playing ...
Carlos Sánchez, the man who gave life to "Juan Valdez" — the face of Colombian coffee — for 37 years, died Dec. 29. He was 83.Juan Valdez is the "most recognized coffee icon in the world," according ...
Even in the age of quality expansion and more democratic coffee appreciation, coffee iconography—Starbucks’ monolithic siren, Blue Bottle’s blue bottle—has room for a relative few. But, in terms of ...
Carlos Sánchez, the man who gave life to "Juan Valdez" — the face of Colombian coffee — for 37 years, died Dec. 29. He was 83.Juan Valdez is the "most recognized coffee icon in the world," according ...
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