A story posted on Inc.com by Leigh Buchanan spotlighted a topic you'd expect to stay on the media sidelines: the competitive business of cheerleading apparel. Her narrative presented the difficulty ...

Music and fashion? The perfect match…well it seems to be in the industry these days. Pharrell Williams, Jay-Z, Liam Gallagher to name a few all have their own successful clothing lines. The ...

Maddie Gardner was America's first "cheerlebrity." Back in the dark ages of the mid-2000s, Gardner developed a following in the all-star cheerleading world for her expert stunting ability and animated ...

The Atascadero Youth Football and Cheer League hosted the CCYCA Cheer Expo today at Atascadero High School gym.

CLEVELAND, Ohio -- Niles Lucas marveled as the strangers streamed into his Cleveland apartment complex Saturday night bearing a bounty of winter coats, woolen sweaters and well-pressed shirts. Soon ...