The programmatic video advertising platform Tremor Video DSP says it is expanding its connected TV solutions business. The company say it is adding new capabilities to its CTV offerings that ...
While the accelerating growth of over-the-top/connected TV programmatic advertising is hardly news, the magnitude of growth is notable indeed. Programmatic OTT/CTV ad transactions leapt by 330% on a ...
Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households that have been served-over-the top (OTT) and connected television (CTV) ads. The ...
Open programmatic platform advertising spending on global connected TV platforms took an estimated 5% dip to $3.2 billion in the first quarter this year, according to Pixalate -- the first ...
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