Physicians and medical practices are evolving their approach to marketing. They have to. Patients are becoming more digitally savvy. Yet many doctors are held back by misconceptions about the ...

Following a challenge brought by Novo Nordisk Inc., BBB National Programs' National Advertising Division reviewed express and implied advertising claims made by Fletcher Family Medical Center for its ...

Programmatic advertising is a method of buying ads that's automated by machines to make it more efficient. The process is an auction-style model where a human ad buyer sets targeting parameters, and ...

With the US Food and Drug Administration’s (FDA) September 9, 2025 announcement that it will increase its enforcement of the Federal Food, Drug, and Cosmetics Act (FFDCA), its rules governing ...

If you're scrolling through social media and see a product labeled as something to help you balance hormones, you might want to do a bit more research before you make any purchases. "Most of the time ...

Healthcare and medical marketing budgets were up by 15 percent in 2021, but they still fell below pre-pandemic levels, MM+M reported March 8. The annual Healthcare Marketers Survey conducted by MM+M ...

Between 1997 and 2016, spending on direct-to-consumer healthcare advertising skyrocketed, from $2.1 billion to $9.6 billion. Where advertising once represented 12% of total medical marketing ...

Of all the print editions MM+M publishes on an annual basis, the Diversity Issue is the one from which I learn the most. It’s one thing to attempt to move through the world as an open-minded and ...

In recent years, there has been an uptick in interest in the Chinese market from licensors based predominantly in the U.S., Canada, Europe, and South Korea. Factors encouraging the in-licensing of ...

LOUISVILLE, Ky. (WDRB) -- An Ohio company is now advertising medical marijuana certifications in Kentucky. This comes after Gov. Andy Beshear's order to pardon medical marijuana users. But medical ...

There are strict rules about what drug companies can say in TV or print ads. But a new study shows there's a lot more wiggle ...

A Mississippi court upheld the state's ban on medical marijuana advertising, rejecting arguments it violates the First ...