The Mad Men era of advertising is long behind us, but some of its lessons are timeless: not least those imparted by David Ogilvy, the founder of Ogilvy & Mather, who was once described by Time ...

1. Creative brilliance. Marketers need to come up with brilliant concepts that not only catch their best targets’ attention but also sell them on the product. Ogilvy was a proponent of the “big idea” ...

NEW YORK--(BUSINESS WIRE)--The Advertising Research Foundation (ARF) today announced the 2022 David Ogilvy Awards finalists, with winners to be named at a ceremony on October 13 in Manhattan. This ...

The agency's former CEO Miles Young talks about his new book, "Ogilvy on Advertising In The Digital Age." The 13 Most Important Design Lessons Of 2013 From why designers should learn to code to how ...

NEW YORK, Aug. 20, 2025 /PRNewswire/ -- The Advertising Research Foundation (ARF) today announced the finalists for the 2025 ARF David Ogilvy Awards, honoring successes in research-driven advertising ...

1. A classic never dies. And so the father of advertising, as David Ogilvy is known, will forever occupy a place on bookshelves, just as his taglines linger in the American psyche. While “Confessions ...

"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is ...

NEW YORK, Oct. 17, 2025 /PRNewswire/ -- The Advertising Research Foundation (ARF) has named Toyota Motor North America and Burrell Communications Group the Grand Winner of the 2025 ARF David Ogilvy ...

In 1985, Martin Sorrell, a Harvard Business School graduate and eventual management consultant, took a £250,000 loan out using as collateral his shares in Saatchi & Saatchi. There, he had been Finance ...

New York, NY, Aug. 17, 2023 — The Advertising Research Foundation (ARF) today announced the 2023 David Ogilvy Awards finalists, with winners to be named at a ceremony on October 4 at 4:30pm ET in ...