In an update to Web ad sales figures for the fourth quarter, the Interactive Advertising Bureau said revenue jumped by 9 percent in the U.S. market at the end of 2002 from the previous quarter's ...

According to the full-year forecast released by CMR, ad spending is expected to rise 1.5 percent in 2002, up to $96.1 billion from an estimated $94.6 billion in 2001, David Peeler, president and CEO ...

NEW YORK — The upfront may still be three months away, but network ad sales execs are showing signs of optimism regarding how they might fare this spring. That’s a big change from even a few months ...

UK advertising spend slumped six per cent in the first quarter of the year compared with the same period last year. The fall was compounded by a big drop in ad expenditure on business magazines, ...

The commercial begins with a cheery “Hi, y’all!” from the country-pop trio Dixie Chicks, followed by flashes of concert footage mixed with black-and-white interview scenes. Between giggles and hair ...

BANGKOK — TV production houses, including Media of Medias, Work Point, JSL and Kantana, have formed their own sales teams and are snubbing ad agencies, the traditional service brokers. Compounding the ...

Back in 2001 Nestle introduced a controversial slogan for its Yorkie chocolate bar - stating 'It's not for girls'. The £3m advertising campaign, which saw television adverts and billboards with men ...