For the past several months, our editorial team’s inboxes have been flooded with AI-related news. New AI-powered startups are grabbing coverage alongside products from ad tech’s bold-faced names ...

Ring suggests diving into overlays, asking Wittkopp to talk “about the state of play of that particular element of the Ad Tech Hero format, but, of course, [the] big picture as well.” Wittkopp ...

Get ready for the next wave of ad tech jargon, as terms like “containerization” and “multi-agent” become the buzzwords du jour. And the IAB Tech Lab is leading the way. The Tech Lab, which is the ...

In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry.

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...