I found out that 5-Minute Crafts came from a 2016 Russian company called AdMe, which focused on digital advertising and content distribution. Later that same year, it developed into TheSoul, which ...

I tracked down Isabel Madison, CEO of the cosmetics company Nude Envie. She’s created a line of products that work on all complexions, multi-task and achieve a five-minute makeup look.

Martha Stewart shared her five-minute makeup routine that she calls “easier than making a pot of soup.” It includes affordable products from Merit Beauty.

Instagram, YouTube and Tik-Tok are filled with random, somewhat entertaining videos. One of my favorites happens to be the 5-Minutes Craft videos: a YouTube channel for crafts and life hacks. The ...